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LANGWORTHY LORD
Strategic Advisory for Marketing in a Time of AI-Driven Change
CASE STUDIES
FEATURED STUDY: Birkdale Village: From Cowfield to Community
The Story of a Sweet Nantucket-style Village
BIRKDALE VILLAGE
Huntersville, NC
Birkdale Village, a 52-acre development in Huntersville, SC was one of the first mixed-use projects to be built outside of Charlotte, NC. Elizabeth Lord was brought in to launch and lead the marketing strategy.
Through a hands-on, story-driven approach, she helped transform this mixed-use development—featuring retail, residential, and commercial spaces—into a thriving destination.
Her efforts guided Birkdale Village from initial concept and brand launch to its successful sale, ensuring every stage exuded a distinct sense of place, vibrant community energy, and enduring value.
CASE STUDY: The Wharf, Orange Beach, Alabama
CASE STUDY: Blackstream Christies International
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