LANGWORTHY LORD
Fractional Marketing Leadership for Growing Brands
Brand Storytelling & Marketing
I’m Elizabeth Lord, a brand storyteller and fractional marketing partner. I help founders and small businesses move beyond a great idea or logo and build a clear brand story and marketing plan at every touchpoint—so their website, social, email, and experiences finally work together.
Elizabeth Lord | Brand Storyteller
What working together looks like...
CREATING
We uncover the true story behind your business and why people should choose you.
PLANNING
We identify the right touchpoints and how to prioritize your budget.
EXECUTION
I create a brand and marketing playbook and 90‑day plan your team can actually execute—whether they’re in‑house or outsourced.
My path...
My Background
20+ Years Transforming Brands from Uninspired to Unforgettable
For more than 20 years, I’ve worked at the intersection of strategy, storytelling, and customer experience—partnering with founders, business owners, and developers to turn raw ideas into brands that inspire, engage, and endure.
I’ve sat inside large corporations and scrappy start‑ups, and the pattern is always the same: budgets may be different, but the pain points aren’t. Branding and marketing are complex, constantly shifting, and easy to get wrong. When they’re fragmented or reactive, they quietly burn through time and money without delivering the results you need.
My Purpose
My purpose is to help founders and growing businesses turn a great idea into a living, breathing brand - one that shows up clearly and consistently at every touchpoint, not just in a logo or tagline. I care about the moment your customer finally “gets” who you are and feels confident choosing you.
I believe every business has a deeper story: a reason it exists, the people it serves, and the change it creates. My work is to uncover that story, shape it into simple, powerful language, and weave it into your website, social presence, emails, experiences, and operations so it’s felt—not just seen.
More than delivering a strategy deck, I want to leave you with a shared narrative and practical tools your whole team can use. When your story is clear and your marketing is aligned, you save time, stretch your budget further, and build relationships that actually last. That’s the kind of impact I’m here for.
My Difference
My difference is the way I combine big‑picture strategy with hands‑on storytelling and execution. I don’t just define what your brand could be; I help you express it clearly across every touchpoint so customers actually feel the difference when they interact with you.
I’m committed to intentional, values‑driven branding and marketing that fits the realities of a growing business—your budget, your team, your timeline. Whether I’m leading the work or partnering with your in‑house talent, my role is to bring focus, structure, and momentum so your next chapter becomes more than another campaign. It becomes a cohesive brand experience that’s recognized, remembered, and genuinely valued by the people you serve. I work for you. Part time. On purpose.
The Art of Storytelling
Video Storytelling
Contender America Land Development
“Elizabeth played a pivotal role in building the Contender America infrastructure brand with this compelling video. Created using in-house resources, she wrote, directed, and helped produce a compelling narrative that resonated with investors and homebuilders throughout the Southeast.”
— Deborah Hawkins, Contender America
Corporate Events
Holiday Gala at Hotel Hartness
“You did an incredible job. It turned out wonderful. We had a great time,”- Susan L.
“You did a great job, Beth! It was a great event. I enjoyed meeting the rest of the team members.”- Robert K.
'Just wanted to say huge thanks for the Holiday Gala - Y'all killed it. Can't wait for next year!"- Stuart O.ait for next year
New Brand Development
brand strategy + identity + launch
Development of a new corporate entity that had to stay aligned with the parent brand while also standing on its own in highly competitive markets against leading national players. This included ground‑up brand creation—covering all creative, brand strategy, market research, and a fully integrated launch.
Community Engagement
Birkdale Village Fourth of July Event
I worked with Elizabeth Lord when she was responsible for the daunting task of marketing Birkdale Village in its infancy. Beth was an integral part of why Birkdale Village became such a community center for the Huntersville area.
She planned and executed major events as well as regular smaller events to keep Birkdale as a desirable destination. As a direct result of her work, we saw thousands of people for the annual treelightings, and Fourth of July events.
I can attest to the programming and events that contributed to the soul of the place. Not everyone can pull off large scale events, but Beth is up to the task! "
– Jullianne McCollum, Crosland
Strategic Events
Lowcountry Launch
“One of the loveliest events we have attended. This estate, overlooking the marsh at sunset in Hilton Head was a true reflection of the Christie's brand of real estate. The home, valued at over $11M, was exceptional and, it showcased both the residence and the brokerage extremely well. So "on brand" and a great opportunity for area Realtors to network!
— Carolina Fredricks, Hilton Head, SC
Partnership Marketing
Guided Luxury Magazine - 5 Editions
Secured this partnership with Guided Luxury Magazine to provide the Blackstream Christie's International Real Estate brokerage with a bespoke, premium product focused on buying, selling, and relocating. Each edition, reflective of the regions of the Carolinas served, was a high-quality publication developed at no cost to the brokerage. Researched and written in-house, each publication was one of the primary selling tools for agents from each office.
Integrated Marketing
Amphitheater at The Wharf
“Elizabeth Lord is one of the best marketing professionals around. Her skills are proven, fresh, and innovative. Having worked closely with her at AIG Baker Shopping Center Properties, I can attest to her ability to develop and successfully execute new and exciting sales strategies. I would welcome the opportunity to work with her again on any project.— Cheryl Ritchie, RSPS, AHWD, PSA
Agency Management
Birkdale Village
“Elizabeth Lord was my client at Pappas Properties during the development of Birkdale Village. She spearheaded the marketing efforts for the developers and continually impressed me with her ability to generate creative ideas for events, sales promotions, and public relations. Birkdale Village received numerous national, regional, and local awards as a model mixed-use development, and Beth deserves a large measure of the credit for that recognition.” — Phillip Tate, APR, Fellow PRSA, Luquire, George, Andrews Agency
Branding | Website Development
Beachfield On Daufuskie
“Beth is a skilled marketing professional with significant experience in the real estate sector. In short, she understands how to create a comprehensive marketing program that is both effective and stimulating. Expect Beth to steer your company in the right direction and work efficiently to produce immediate results. — Pete Lang, President, Lang Capital, LLC, Fort Mill, SC
End-to-End Marketing Leadership
Project Launches - The Wharf
“My experience with Elizabeth 'Beth' Lord, while relatively brief, was sufficient to recognize that when it comes to positioning, selling, promoting, and growing a product or project, she provides the whole package.
The Wharf was an expansive, multifaceted project that included a mix of condominium, retail, and entertainment assets - all new builds coming out of the ground in rapid succession.
Beth was able to blend these elements seamlessly - from ad messaging and product integration to spectacular grand opening events to ongoing public relations and community outreach. She is thoughtful, creative, energetic, thoroughly schooled in real estate, hospitality, and consumer marketing, a wonderfully gifted writer and a joy with whom to work..”
— Robert Nelson, Senior Asset Manager, Flynn Hospitality (Formerly GM at The Wharf)
Brand Identity
Global Branding Network-Brand Symbol
“Beth continually creates relevant and creative options for projects within the Global Branding Network. She clearly understands what it means to build a brand and presents unique options to consider during the process. With a majority of her creative submissions being the top selected by clients, Beth proves to be one of the GBN's standout members.”
— Holly Conner, Marketing Automation & Digital Strategist, Corning Optical Communications
Brand Development
Verbal Branding - Addison Whitney
“Beth has been such a pleasure to work with at Addison Whitney. She is an extremely resourceful team player who's always willing to lend a hand, and her extensive marketing experience has been an advantage in numerous business situations. Her positive attitude and "can-do" mentality, along with a natural ability to mentor others, make her a valuable asset to any team.” — Emily Hassell Rund, Senior Director, Ankura
"I had the genuine pleasure of working with Beth at Addison Whitney, a top-tier branding agency, in 2012, and my only regret is that I didn't get to enjoy her talent and company longer! Her bright smile and helpful attitude were bright spots in our department every single day. She never hesitated to offer to help her coworkers (or me), even if that meant staying late into the evening, and there was nothing she would not do to contribute to the success of the firm, whether it was part of her job description or not. She's also one of the most talented consumer brand namers with whom I've worked." - Tiffany Jonas, Principal, AIO Group, LLC
"Beth has an amazing creative vision when it comes to branding and marketing. Her ideas are fresh and innovative, and she is not afraid to think outside the box. She is a dedicated employee and a pleasure to work with." - Brittany Scott, Executive Director, Fingerprint Branding (Leaderboard)
Placemaking
Creating a brand's "Sense of Place"
“Elizabeth led all aspects of marketing and branding these communities. She has a strong work ethic and has been a valuable member of our development team both in Charlotte and for our project on the Gulf Coast.”
— Kate Caltis, Residential Coordinator, Pappas Properties LLC