LANGWORTHY LORD
Fractional Marketing Leadership for Growing Brands
CASE STUDIES
BRAND DEVELOPMENT & MARKETING STRATEGY
BIRKDALE VILLAGE
Huntersville, NC
Birkdale Village, a 52-acre development in Huntersville, SC was one of the first mixed-use projects to be built outside of Charlotte, NC. Elizabeth Lord was brought in to launch and lead the marketing strategy. Through a hands-on, story-driven approach, she helped transform this mixed-use development—featuring retail, residential, and commercial spaces—into a thriving destination. Her efforts guided Birkdale Village from initial concept and brand launch to its successful sale, ensuring every stage exuded a distinct sense of place, vibrant community energy, and enduring value.
THE WHARF
Orange Beach, AL
When The Wharf in Orange Beach, AL, was under construction after Hurricane Katrina hit the Gulf Coast, Elizabeth Lord was contracted to develop its marketing strategy and launch the brand. With a hands-on, narrative-driven approach, she played a pivotal role in shaping this dynamic mixed-use waterfront destination—combining retail, entertainment, residential, and a marina—into a thriving community hub. Her leadership guided The Wharf from the earliest phases of development through to its recognition as a premier regional attraction, ensuring that every stage conveyed a strong sense of place, vibrant local culture, and lasting value.
BLACKSTREAM INTERATIONAL
Greenville, SC | Bluffton SC
Keowee, SC | Landrum, SC
As Blackstream Christie’s International Real Estate set its sights on statewide expansion, Elizabeth Lord stepped in as Director of Marketing to guide the brokerage’s growth. Over her three-year tenure, she worked closely with a team of more than 100 agents—developing personal and team branding, leading MasterClasses, managing an array of events, and crafting website content and collateral. Through her strategic vision and hands-on approach, Elizabeth played a key role in elevating the firm’s profile and driving its success across South Carolina’s competitive real estate landscape.
ROSECREST COTTAGE
York, South Carolina
When York’s town leaders envisioned a welcoming retreat for visitors to the county seat, they approached Elizabeth Lord to establish Rosecrest Cottage Bed & Breakfast - a charming Victorian cottage nestled in the heart of York, SC, just south of Charlotte, NC. This home, on the National Register of Historic Homes, was transitioned into to a B&B welcoming courthouse guests and travelers from across the state. Through thoughtful branding, storytelling, and an emphasis on authentic Southern charm, the cottage quickly became a beloved destination, adding warmth and character to York’s famous "white rose" city.
READ MORE...
